Celfie.

This t-shirt is fantastic, brought to us by a very creative blogger, Sincerely Jules.

A play on the designer Celine, and the infamous #selfie, it would definitely be something I'd buy and wear. I'd also giggle at it on someone else walking down the street, so win-win!

Reminds me of the Homies sweaters and beanies from Urban Outfitters too (by Brian Lichtenberg). Wonder how the designers feel about people making plays on their brands? Hmmmm.

A xx

Ad Love: American Apparel.

American Apparel is at the forefront of my mind at the moment for a few reasons.

Firstly, because I'm living in it's home state. It is everywhere in Los Angeles, and quite rightly so. Only 2% of clothing that Americans purchase is made here in the US, and I'm guessing there are similar statistics in most countries. Production costs in developed countries are sky high, and it makes no sense when you can send the manufacturing responsibilities off to China, and halve your costs.

Secondly, and closely related - one of my subjects at State (Global Marketing Strategy) involved a very big project relating to American Apparel. Hands down one of the most fun and useful projects I've ever had to undertake at uni.

Thirdly, I have made several purchases at AA since being here - black jeans, red scarf, black leggings, purple purse and a couple of bows. I absolutely love each one, and feel strangely happy about paying extra cost when I know it's being made here in California.

American Apparel has gone through serious financial turbulence over the last few years, and Dov Charney, the head of AA, is less than squeaky clean. Allegations of inappropriate behavior on his part have tarnished the company's reputation, and yet he is clearly charming enough to find money every time the company is on the brink of bankruptcy.

Anyway, the ads. Love the branding, the simplicity, the use of Helvetica etc. Simplicity is lacking in the world of fast fashion.

Even better, I love that the ads aren't photoshopped and reflect real people with their imperfections. Taking this further, AA often use real people or employees in their advertisements, with a description of the person. I find this charming and it definitely showcases the product in a realistic light.

AA for the win. I'm kind of a sellout but I'm definitely enjoying myself!

A xx

Daisies and Rainbow Falls.

Today's post is about a project that is very dear to my heart (that's such an old lady saying but so true here). My friends Georgia and Olivia have pooled their creative genius into a zine which is available in all kinds of cute stores around Auckland, and online.

It's a mishmash of music and film and culture, lists and activities, photos and poems. It's very very cool and epitomizes everything they (and I) love about summer.

Have a sneak peek below, and check out their blogs too.

Love and miss you both! A xx

Coolest Best Friends.

Mentioned in my last post for their modelling of the black/metal dresses in Burberry's Fall 2013, Karlie Kloss and Cara Delevigne have been on everyone's radar for awhile, but they are EVERYWHERE this fashion week(s).

Karlie is 20 and hails from Chicago. She used to be a ballerina, and recently chopped all her hair off which is kind of cool, and takes balls when your income is based on how you look!

Cara is also 20 and British. She and her sisters are society girls in the UK (google Delevigne sisters at your own peril - that family is stunning), and she is actually 5"9, which is crazy because she looks like a midget next to Karlie!

These two always seem to be having a ball, as you do when you're 20 and making squillions of dollars and hanging out with fashion people. They also did a version of the Harlem Shake with Jourdan Dunn, which makes for very entertaining watching.

Point being, if I was going to have two model friends, I'd want these two. Not above looking like idiots, always pulling fun stunts backstage and generally out for a good time! Love it.

A xx